shop girls

it's basically summer forever in SoCal, but we can't deny that Autumn is coming--and the best part of that, besides all-pumpkin-everything, is the excuse to incorporate some new staple pieces into your wardrobe. We have new vintage coming to the shop all this week, so check back to see these go up! happy shopping. xo. 

back to school SALE

As much as I hate to talk about Fall when Summer is in its sweetest season--it's coming. Which means school is coming, which means you'll need some vintage to rock. Shop our entire stock for 20% through September 1st! Dresses, tops, skirts, bags and more all at some bomb prices. And we have lots of new pieces to list soon! Shop East Magnolia Vintage for more! xo.

new vintage, or, how to dress like an Abnegation

I laughed when I told Angela I'd found another vintage jumpsuit for the shop, because I have a strange penchant for them, and she knows it--one of the first pieces I purchased when we started up was a blue, full-length, polka dot jumpsuit with pearl buttons and a lace peter pan collar. Totally over-the-top, totally 80s, totally lovable. I just can't pass up a good onesie. This one is a more minimalist, neutral piece, but still makes a subtle statement. I told my boyfriend I feel slightly Abnegation in it, which is totally the faction I'd be in anyway, a fact I'm pretty okay with. 

I think this piece would be so fun to dress up! Throw on a super chic black hat, some chunky jewelry, and heels? Or go simple and wear some strappy sandals and a fringe cross-over bag? The result would be anything but Abnegation (is it nerdy to keep bringing up Divergent? sorry, not sorry). Shop this piece here! 

We also just joined insta, @shopeastmagnolia. Follow along for more fun. 

shop girls

Nautical blouse // 1950s plaid cropped jacket

90s crop top & floral mini dress

Okay, I can't help but share a few more favorites from our shop right now. Spring is such a fun time for vintage--florals, crop tops, nautical themes, cropped jackets, fun denim, and excessively girly pieces--all things we love and have in shop. Also, how gorge is my biz partner? Babe. 

For those of you outside of SoCal who may be seeing the first signs of spring, what are you most looking forward to wearing in the coming warmer months?

E. Magnolia Vintage

DIY home studio

Last week Angela and I had a whirlwind 24 hours of totally re-working E. Magnolia Vintage. Since we've been in different cities for the past year or so, we've been shooting our pieces separately,which means our storefront has looked a little...discombobulated. And we're over it. So we spent a crazy day here in San Diego rushing to photograph all over our current pieces, as well as a ton of new ones. We worked hard, but also gave a little bit of time to daydreaming--talking about owning a brick-and-mortar shop one day, filled with vintage and modern pieces, housewares, beautiful paper goods, maybe even a shop puppy...and on and on. We dream of one day having our own studio space, with gorgeous wood floors and white walls and amazing lighting. But for now, we had to improvise. So we threw up this little DIY home studio to photograph our goods! 

Since my walls are a lame beige color, we purchased a 53" by 12 yard seamless paper roll at Calumet Photo in LA. We taped it to the wall next to the biggest window in the apartment (note my decorative duct tape...thanks Mom!) but we wanted to add a bit of whimsy to the photos, so we added this tissue paper garland. Angela had another cute idea of painting polka dots on the paper itself--you could do so many things to make this unique! Unfortunately for us, this happened to be the only day ever that San Diego decided to have rain and grey, grey, grey, so lighting was a bit of a battle. We're excited to mess with some studio lighting soon, but until then, we worked with what we had (aka lamps and Christmas lights). 

One thing that would have been helpful is a thin board to put between the carpet and the paper, to avoid crinkling and wrinkles. We will definitely have that for our next shooting day. We still have lots to learn, but are so happy with how our photos turned out and how much cleaner our storefront looks. Stop by the shop to see more, we will be adding more pieces all this week! xo. 

ps: this would also be so fun as a photobooth backdrop for a party, shower, or wedding! the possibilities are endless! 

East Magnolia Vintage

back to creativity

It's back to work, creatively speaking. A new year means a fresh start on all my creative endeavors, and this morning that means some new pieces in our vintage shop, including this lovely hand-embroidered vintage blouse. Browse East Magnolia Vintage for more. Happy Thursday!